Brad Pitt joined China's Twitter alternative Sina Weibo this week, gaining thousands of followers after sending a message that raised eyebrows: "It is the truth. Yup, I'm coming."
The American actor's message no longer exists on his verified account, but The Telegraph notes the seven-word message attracted more than 22,000 comments.
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Watch the video, above, to hear potential reasons why Pitt joining Sina Weibo attracted a flurry of attention, and see which other famous actor is using the service.
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1. McDonald's Promoted Trend Goes Wrong
Back in January, McDonald's tried to promote its brand and engage with customers through two promoted trends: #meetthefarmers and #mcdstories. Unfortunately for McDonald's, many Twitter users decided to post their horror stories at the fast food chain using the second of those hashtags. In essence, McDonald's paid to promote a trend that showered the company in bad publicity. McDonald's later admitted that "#mcdstories did not go as planned."
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Image courtesy of Pascal Le Segretain/Getty Images Entertainment
This story originally published on Mashable here.
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